Ruth Lauro, 82, introduced Floridians to a class action lawsuit against Citizens Property Insurance Corporation for miscalculating replacement values – not the most sensational lawsuit, but one we crafted into a compelling narrative.
Ruth’s story earned more than one hundred thousand dollars worth of earned media, including at least 2.8 million household television views. Through a timely, strategic approach to releasing information about the lawsuit, we were able to ensure maximum exposure to potential class action participants.