We use a media monitoring program to measure our earned media and occasionally have a little fun with it. Today I searched news broadcasts for the term “Facebook” to gauge the amount of TV media the company earned leading into its first day of trading. Turns out in twelve hours, from 7 AM – 7 PM eastern, Facebook earned $29,177,926 worth of television coverage. That’s enough to buy about 29 Super Bowl ads.
Measured another way, it equates (very loosely) to about 783,580,806 impressions. That means the word “Facebook” broadcast in to homes today only about 100 million times less than there are users on the website. Not too bad.
Other than watching thousands of clips, no way to tell if the majority was positive or negative. However, if you follow me on Twitter, I promise that will be positive – @Kevin_Cate.