October 5, 2011

When to “Write Off” A Reporter

Some people chastise the press for never getting it right. Not only are those people generally wrong, they are often the cause of such errors in reporting.
Thin [...]

 
September 28, 2011

Stand Up in Numbers

I couldn’t be more proud of the Policyholders of Florida. Since our first press conference in March, our coalition has been a tireless advocate on behalf [...]

 
August 22, 2011

A Moral Obligation: Art & Science

Here is a new video we did for the Mary Brogan Museum of Art and Science Museum in our hometown, Tallahassee, Florida. It’s a fundraising call-to-action [...]

 
August 16, 2011

Old TV Trick to Avoid Squinting in the Sun

I love outdoor press conferences— but what about the sun?
You know how hard it is to watch someone struggling to adjust to the sun on TV. You’ve probably be [...]

 
August 6, 2011

The Negative Political Impact of Great Spam Filters

It’s been a long time since my beloved gmail allowed a piece of  spam to hit my inbox. I rarely click on the spam folder, but when I do, it’s like going ba [...]

 
August 5, 2011

Dear Media: Rick Scott Loves You

The media loves process stories.
Politicos hate them. A process story for a campaign or administration revolves around inside baseball like staff changes, infig [...]

 
August 4, 2011

Our Company is Getting Inked!

A little behind the scenes action today: we’re getting inked!
No tattoos, we’re too post-modern for that – whatever that means. Instead of spe [...]

 
July 29, 2011

Alex Sink’s Sarah Palin Envy

Alex Sink is funny, and a lot different than her public perception – like most politicians. Unsuccessful elections have a way of bringing the best out of pol [...]

 
July 22, 2011

My Super Secret Technique to Placing News Stories

Get the hell out of the way.
Nine times out of ten, you either have a story worth covering, or you don’t. Rarely will a reporter bite at a pitch from a flack [...]

 
July 19, 2011

Invention of the Term: In-Hand Media

Put down your phone and read on. That’s a joke. You’re probably on your phone now.
Every flack has a favorite medium, mine is TV. However, messages play [...]