This week we released an infographic poll showing that 81.1% of Florida legislative aides believe that an in-person visit from a constituent is a “very effective” advocacy strategy compared with 27.3% for a visit from a lobbyist. Check out the poll here.
As our clients already know, genuine communication from constituents trumps all [...]
Quick reaction to the fact that 42% of voters still support the “Stand Your Ground” law that George Zimmerman will use as a defense for shooting Trayvon Martin (32% oppose). If this legislation was dubbed the “Shoot First” bill, you would see the poll numbers reversed. Alternatively, if the legislation was explained to voters, the [...]
I finally bit the bullet and bought a mult-box.
A what? A mult-box.
Mult-boxes rent for about $250 a day and exist to make it easier for reporters to grab sound from speakers and declutter lecterns. Take a look at the picture to the side from a press conference we did a couple of weeks ago. Notice all the mics?
I know, the mics look prett [...]
Some people chastise the press for never getting it right. Not only are those people generally wrong, they are often the cause of such errors in reporting.
Think of the people within corporations or government who believe they get a bad rap in the media. Most of those folks are dismissive, condescending, or institutionally averse to respo [...]
I love outdoor press conferences— but what about the sun?
You know how hard it is to watch someone struggling to adjust to the sun on TV. You’ve probably been there. First it’s the squint, and then come the tears, it’s awful.
But it doesn’t have to be.
Here is an old TV trick – not sure what it’s called, but a photographer a [...]
It’s been a long time since my beloved gmail allowed a piece of spam to hit my inbox. I rarely click on the spam folder, but when I do, it’s like going back in time. From what I can tell, spam seems pretty much unchanged from when AOL was in its heyday- inappropriate websites, fake pharmaceuticals, gambling websites, etc.
However, g [...]
Most press releases and advisories copy the headline of the release into the subject line of an email and blast it out to the world. That’s not a good idea.
The best press release subject lines are short and compelling.
Last night, the class I teach on earned media at Florida State University had two guest speakers, a news director and [...]
If your public relations firm demeans the news media to you, you’re in trouble.
Public relations flacks should be the ultimate consumers of the news media they pitch. It’s an essential part of the job to know what is on screens and in print. Otherwise, when they are pitching your stories, it’s like they’re trying to throw a st [...]
After this post, Sony said “I’m sorry.” Today, May 28, 2011, more than one month after I advised Sony to offer free ID protection to customers as brand damage control, they did. Imagine if this would have been their first reaction, instead of their last?
Sony Computer Entertainment and Sony Network Entertain [...]
PR is like politics and football – everyone has an opinion, especially on Monday morning. Similarly, few are willing or capable to actually enter the arena.
For those that do, many fail, and I think I know why.
There is one element to a press event that will almost guarantee coverage. For as long as I’ve been in public relations, repo [...]
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