No press conference should last more than 10 minutes, 15 minutes tops. Excluding Executive Branch Q&A events, long pressers simply serve no purpose. When I come across painfully boring speaker-thons, I assume that the flack in charge didn’t have enough credibility to limit speakers and check egos.
It also exposes a lack of understan [...]
I finally bit the bullet and bought a mult-box.
A what? A mult-box.
Mult-boxes rent for about $250 a day and exist to make it easier for reporters to grab sound from speakers and declutter lecterns. Take a look at the picture to the side from a press conference we did a couple of weeks ago. Notice all the mics?
I know, the mics look prett [...]
I love outdoor press conferences— but what about the sun?
You know how hard it is to watch someone struggling to adjust to the sun on TV. You’ve probably been there. First it’s the squint, and then come the tears, it’s awful.
But it doesn’t have to be.
Here is an old TV trick – not sure what it’s called, but a photographer a [...]
Florida Governor Rick Scott’s “jobs budget,” has officially retired.
Despite from the fact that he has been dubbed the “jobs-killing Governor” by the St. Pete Times, Governor Scott’s press team continues to message his first budget as the “jobs budget.” Obviously, that doesn’t make much sense for a huge g [...]
PR is like politics and football – everyone has an opinion, especially on Monday morning. Similarly, few are willing or capable to actually enter the arena.
For those that do, many fail, and I think I know why.
There is one element to a press event that will almost guarantee coverage. For as long as I’ve been in public relations, repo [...]
It used to be hard to put a number on the value of good press, but not anymore. Thanks to companies like TVeyes and Critical Mention, flacks can generate fairly accurate estimates of exactly what earned media is worth based on the cost of paid media.
Last week, I managed a press conference for the Brain Injury Association of Florida, an [...]