social media

A little more than a year and a half ago Justin Sayfie politely asked me to be more thoughtful with the use of the #Sayfie twitter hashtag.
I’ve obliged. In fact, these days I don’t hashtag #sayfie at all.
No one can accuse me of being anti-Sayfie. Two summers ago I was one of the hosts of the Tallahassee “Sayfie Meetup.” And in 2 [...]

It’s hard to live in this town and not know Heidi Otway. She’s the kind of person that couldn’t be any nicer if she tried, but she will. She’s also crafting her brand as a social media expert. Here is some good advice from her that I didn’t take, but should:
On social media, you are the brand.
This was a direct message from Hei [...]

I couldn’t be more proud of the Policyholders of Florida. Since our first press conference in March, our coalition has been a tireless advocate on behalf of consumers. Earlier this month all of that hard work paid off. That’s my tease for our new web video. Watch here.

Put down your phone and read on. That’s a joke. You’re probably on your phone now.
Every flack has a favorite medium, mine is TV. However, messages play out differently in different mediums, so when crafting narratives, each medium, TV, print, online, and radio, should get the attention it deserves.
The term online just doesn’t [...]

Twitter legal team, cover your ears.
I have an idea that I think would help make Twitter more valuable for brands and political candidates— and provide a solid source of revenue for the company.
Social media is all the rage, and every company, non-profit, and political candidate under the sun is seeking one thing— more followers. More [...]

For most twitter users, it’s pretty easy to tell which political candidates are tweeting for themselves, and which politicians are delegating the task to twenty-something staffers.
Some candidates throw a disclaimer in their profile – managed by the press staff— others don’t. But the most damning of all new media political faux pa [...]

I don’t believe in the press release, never have. To me, its main purpose is to glorify and memorialize, with bias, something that has already happened, newsworthy or not. Where I come from, real news makes news, press release or not.
Sending a press release is still mandatory because many journalists like hard numbers and facts on pape [...]